An audience at a SmackTalk session

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Join us again on 24 October 2026 for Unplug24. Stay off social media for 24 hours to help save lives.

On 24 October 2023, 17-year-old Mac Holdsworth took his own life after being sexually extorted.

Unplug24 is a national day of awareness that calls on people to step away from social media for 24 hours on Mac’s anniversary.

We do not charge for any of our work, so all funds raised are used to help prevent sexual extortion and suicide.

Sign up today, and get family, friends and workmates to join you to take on the Unplug24 challenge.

Your support will enable us to provide much needed educational programs, and help save lives.

Even if you don’t think you are in a position to fundraise, we’d still love you to sign up and stay off socials during Unplug24 to show us your support.

Unplug24, 24 October. 24 hours off social media to help save lives.

Join us for Unplug24 to raise awareness and funds to help prevent sexual extortion and suicide. Show your support by registering for the challenge to stay off social media for 24 hours on 24 October 2026.

Unplug24

What twenty-four hours off looks like:

  1. Sign up

    Register yourself, your school or your workplace. It takes a minute and costs nothing.

    Choose how to register →

  2. Unplug24, 24 October: 24 hours off social media to help save lives

    Stay off social media for 24 hours

    On 24 October 2026, the anniversary of Mac’s death. One day away from the feed, with the people who matter.

    See ideas for the day →

  3. Raise what you can

    Ask people to back you, or simply take part. Every dollar funds the education that helps prevent sexual extortion and suicide.

    Go to the fundraising site ↗

Ideas for the day

What a day off the feed can look like

Registering takes a minute. Deciding what to actually do on the day is the part that stops people. These are ideas that have worked, grouped by who is running them — take one, or take none and simply switch off.

Students take it home. Parents talk about it at dinner. Families make decisions together.

That gives schools an opportunity to do more than promote a campaign. They can start conversations that continue well beyond one day.

  • The Final Bell Bring students together on Friday afternoon.

    Take five minutes to remind students about the campaign and why the school is participating.

    Then invite everyone to begin the weekend together without phones, without their families on social media.

  • Breakfast Before The Bell Open the school early on Friday morning.

    Offer tea, coffee, fruit and toast. Keep it simple.

    Ask families to leave phones in their pockets and spend twenty minutes talking before the day begins.

  • Acoustic performances in the school yard Stage some acoustic performances in the yard from school musicians before and after school and during recess and lunch

  • Twenty-Four Hours Back Ask every student one question:

    If somebody gave you 24 extra hours, what would you do with them?

    Put the responses on a wall.

    The display becomes a powerful explanation of the campaign.

  • Sport Before School

    • Open the oval, courts or gym before class.
    • Run staff versus student games.
    • Mix year levels.

    Create reasons for people to spend time together.

  • Wear Yellow Friday Yellow is Mac’s colour.

    Invite students and staff to wear yellow and contribute a gold coin donation if they choose.

  • Family Registration Challenge Which class can register the highest percentage of families?

    The value is not the competition.

    The value is the conversation happening at home.

  • Start The Conversation For older students, use the week to discuss online safety, sexual extortion, help-seeking and support.

    These conversations are often most effective when delivered through a SmackTalk session.

Register your school

For further ideas and downloadable resources, go to this section.

Parents, grandparents, mentors, community volunteers, sporting coaches and young employees often work together within the same team.

That makes workplaces a useful place to start conversations that extend beyond the office.

  • Unplug24 Morning Tea without phones

    • Tea.
    • Coffee.
    • Food on a table.
    • Phones away
    • Twenty minutes.

    Explain why the organisation is participating and invite people to register before the weekend.

  • Leadership Participation People notice what leaders choose to do.

    A short message from the CEO or leadership team gives the campaign credibility inside the organisation.

  • The Friday Switch-Off At the end of the workday, encourage teams to remove social media apps before heading into the weekend.

    • Some people reinstall them on Sunday.
    • Some do not.
  • Lunch Away From The Desk

    • Put phones in a box.
    • Sit people together.
    • See where the conversation goes.
  • Walking Meetings For meetings with two or three people, leave the boardroom behind.

    Walk and talk.

    Many teams find they solve problems faster when nobody is looking at a screen.

  • The Kitchen Board Place a sheet of butcher’s paper in the lunchroom.

    • Ask one question:
    • What are you reconnecting with?
    • Leave it up all week.
  • Match Your People Match staff donations dollar for dollar or contribute to a percentage of employee registrations.

    Visible support encourages participation.

  • Support Parents Many parents are trying to understand the same online risks that led to the creation of SmackTalk.

    A workplace session provides practical information and a common language for discussing these issues at home.

  • Toolbox Talks For field crews, sites and shift teams, keep it simple.

    • Five minutes at the start of a shift.
    • A QR code.
    • A conversation.
Register your workplace

For further ideas and downloadable resources, go to this section.

Every weekend, people arrive for far more than a game.

  • They catch up with friends.
  • They volunteer.
  • They support their children.

They spend time with people they have known for years.

That sense of belonging is exactly why sporting clubs matter.

  • The Unplug24 Round

    • Dedicate a round of fixtures to the campaign.
    • Yellow laces.
    • Yellow armbands.
    • Yellow tape on goalposts.
    • A short announcement before play begins.
    • Keep it visible.
  • A Minute Of Noise Before the first game, bring everyone together.

    Invite the crowd to clap, cheer and make noise for sixty seconds.

    It should feel like sport.

  • Match activity to the unplug24 challenge

    • Run/walk/swim 24 laps
    • Sing or play an instrument for 24 minutes
    • Play 24 rounds of “round robins”
  • The Sideline Challenge Challenge parents to watch one complete game without touching their phones.

    • No filming.
    • No scrolling.
    • Just watch.
    • Then ask their child whether they noticed.
  • Families On The Field Run a parents versus kids match before the first game or after the last.

    Follow it with a barbecue, coffee van or breakfast.

    Keep the focus on fun.

  • Registration Station

    • Set up one table outside the clubrooms.
    • Two volunteers.
    • A QR code.
    • An explanation of the campaign.

    Personal conversations remain the most effective form of promotion.

  • Grade Against Grade Create a club ladder based on registrations or fundraising.

    • Every team contributes.
    • Every team belongs.
  • Presentation Day If the season is ending, use your presentation day.

    Ninety seconds from the club president is often enough to bring people on board.

  • Bring SmackTalk To Your Club Wayne has found that the most powerful sessions are often those that bring players, parents and coaches into the same room.

    People leave with shared information, shared understanding and a clearer sense of how to support one another.

Register your club

For further ideas and downloadable resources, go to this section.

Unplug24 gives them another reason to do it.

  • The Unpluggers’ Table Set up a long table in a hall, park, street or clubroom.

    • Everyone brings a plate.
    • Nobody brings a phone.
  • Saturday Morning Outdoors Organise a walk, fishing trip, park run, beach clean-up or working bee.

    Put people side by side with a task to do and conversation tends to take care of itself.

  • Give The Hours Away

    • Use some of the day helping somebody else.
    • Visit someone who is isolated.
    • Help a neighbour.
    • Volunteer for a local organisation.
  • Games Afternoon Open the hall and fill it with things people can do together.

    • Cards.
    • Chess.
    • Dominoes.
    • Table tennis.
    • Board games.
  • Share A Skill Invite older members to teach younger ones something practical.

    • Bake bread.
    • Change a tyre.
    • Tie a fishing knot.
    • Repair a bike.
    • Play an instrument.
    • Advertise it as 24 skills to learn in a day
  • Phones out of sight Run one meeting during the week with every phone left out of sight

    Then talk about the experience over a cup of tea.

  • Music In The Room Host an open mic night, choir performance or local band.

    • No phones.
    • Unplugged if you wish.
  • Light it yellow Ask councils, community groups and local leaders to show support throughout the week.

  • Bring SmackTalk To Your Community SmackTalk presentations are available online and in person across Australia and are provided free of charge.

Register your organisation

For further ideas and downloadable resources, go to this section.

Where it goes

How Unplug24 fundraising helps

SmackTalk has never charged a school, club or workplace for a session. Fundraising for Unplug24 keeps it that way.

  • Free presentations

    SmackTalk has never charged a school, club or workplace. Every session is funded by days like this one.

  • Resources that last

    Guides and modules families can come back to, from expert sources.

  • Conversations started

    Unplug for a day to spark conversations and real world connections.

Why does one day matter?

Every day, Australian children are exposed to risks online long before they’re developmentally ready. Research shows that 1 in 4 young people experience online bullying, and the average child now encounters harmful content by age 12. At the same time, Australia is facing a national suicide crisis, with suicide remaining the leading cause of death for young people aged 15 to 24.

Unplug24 is our chance to pause, reset, and start a national conversation about healthier digital habits, for ourselves, our families, and our communities.

Wayne Holdsworth speaking at a SmackTalk event

Twenty-four hours off the feed.

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Backing the campaign

Public supporters for Unplug24

24 public figures have put their name to Unplug24.

  • Jess Mauboy
  • Sarah Harris
  • Sam Wood
  • Senator Jacqui Lambie
  • Premier Peter Malinauskas
  • Madeleine West
  • Scott Pape
  • Julie Godwin
  • Bec Cole
  • Alice Kunek
  • Mark Bouris
  • Tara Moss
  • Premier Chris Minns
  • Jacinta Allan MP
  • Michelle Rowland
  • Michelle Bridges
  • Damien Thomlinson
  • Warren Mundine
  • Erin Molan
  • Adam Gilchrist
  • Ada Nicodemou
  • Dai Le MP
  • Zoe Daniel MP
  • David Coleman MP