Mac’s story
Mac’s legacy is helping to save lives. Through his story, we support people and communities to connect and protect themselves from online harms.
Read Mac’s story →Turning tragedy into prevention
Founding SmackTalk
When Wayne Holdsworth lost his 17-year-old son Mac to suicide following a sexual extortion incident, his world changed forever. In grief, he made a promise that no other family should experience the same pain, and founded SmackTalk.
About SmackTalk → Let’s talk
The most important conversations are often the hardest.
71% of 10 to 15 year olds have encountered harmful content online. You can make a difference, and help save lives.
Source: eSafety Commissioner, 2025.
Let’s talk
Gain insights about how to talk to someone and identify the warning signs.
Let’s talkLet’s learn
Learn about digital safety and how to navigate online harms.
Let’s learnLet’s act
Join events and initiatives to foster stronger communities.
Let’s actThe realities of suicide
In Australia, suicide remains a leading cause of death, with over 3,000 lives lost every year. Prevention starts with a conversation.
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Australians lost to suicide in 2024
Source: ABS, 20240x
higher suicide rate for men than women
Source: ABS, 20240%
of teens surveyed were sexually victimised online before turning 18
Source: Adelaide University, 20260%
of those cases involved AI in the image-based abuse
Source: Adelaide University, 2026 Unplug24 · 24 October
Join the Unplug24 challenge
Stay off social media for 24 hours to help save lives. Reconnect with the people who matter. Presence over distraction.
Sign up for Unplug24 →